Table of Contents

  1. Book Marketing Basics
  2. How to Write a Marketing Plan
  3. You’ve Submitted Your Manuscript. Now What?
  4. Hire Your Own Publicist
  5. Press Materials
  6. The Print Publicity Campaign
  7. The Publicity Tour
  8. Get on The Oprah Winfrey Show
  9. Media Training: How to Give a Great Interview
  10. Bookstore Appearances and Speaking Engagements
  11. Online Marketing
  12. Set Up Your Own Publicity
  13. Parting Thoughts

Resources: A Directory of Services for Authors and Publicists

Appendices:
Sample Press Release
Sample Pitch Letter
Sample Media Alert
Sample Tour Schedule
Index

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